Ride Don't Hide has gone from a small, two-community fundraiser bike ride in 2012 to a massive, national mental health event with thousands of riders and funds raised over $1 mil to date. I have worked on the branding of the ride since its inception, and 2017 was its biggest year yet. The branding included everything from posters and rackcards to website graphics and event banners, and I was thrilled to be part of such a great cause!