I'm a huge fan of the show Gilmore Girls, especially the cozy, country-style aesthetic of the Dragonfly Inn. I wanted to create a brand identity for the Dragonfly, one which might update the identity of the inn, giving it a more professional, sophisticated look, while still maintaining the original charm of the inn.
The logo
I wanted to keep the dragonfly as the focal point of the logo, but created a more modern dragonfly graphic—one that almost looks like a jewel, in keeping with the idea that the inn is the jewel of Stars Hollow. The logo is not perfectly straight: I made it slightly askew to add that friendly, small-town charm associated with the inn.
The colours
The brand colours are very much inspired by the exterior of the inn, as well as the interior decor. The rich green and soft yellow evoke a warm, inviting, small-town charm.